Direct mail in a multi-channel world
In order to reach a customer in today’s world at the right place and the right time, companies are using multiple marketing channels. The U.S. Postal Service is leading the way. At this luncheon, we’ll explore how direct mail complements broadcast, Web and e-mail communications and boosts multi-channel customer acquisition and retention strategies.
Key takeaways will include:
- How direct mail uniquely engages customers – and increases sales
- The advantages of integrating direct mail with online marketing
- The relevance of mail for Generations X and Y
- Some of the latest innovations in direct mail design – to help set your piece apart
Don’t know about you, but we can’t wait to pick up some tips!
 Robert Eide
U.S. Postal Service
Direct Marketing Specialist
As a Direct Marketing Specialist with the United States Postal Service, Bob Eide is dedicated to the large business sector, developing marketing strategies to help senior-level marketers and advertising agencies maximize their integrated communications by using USPS products and services.
Bob has been with the U.S. Postal Service since 1973, contributing his direct mail expertise to a number of different areas within the company. Counting over 20 years of experience as a Direct Mail Specialist, Bob has worked with such blue-chip companies as General Motors, Busch Entertainment, Best Buy, Target, Caribou Coffee and Macy’s.
Bob is an active member of the Midwest Direct Marketing Association and a presenter with the USPS Speakers Bureau.
Thursday, January 15 • 11:30 • St. Cloud Radisson
RSVP by January 12 |
