Social Media: The Mayo Clinic Experience and its Implications

FEBRUARY LUNCHEON with Lee Aase
Thursday, February 25
noon @ Creative Memories

Discover how does a risk-averse, traditional organization in a regulated industry accepts – and even welcomes – the loss of “message control” in the Web 2.0 era. Lee Aase, Mayo Clinic’s manager for syndication and social media, will share how Mayo progressed naturally from traditional media relations to direct-to-consumer news delivery to conversational marketing, giving patients a platform for their stories. Learn steps, safeguards and how to achieve concrete results; through the framework of his "35 Social Media Theses," you too can apply them to your organization.

Registration for this event is closed.

Cost (includes lunch):
$20 non-members
$15 members
$13 student non-members
10 student members

More about Lee Aase.

Lee Aase
Manager, Syndication and Social Media
Mayo Clinic
200 First Street SW
Rochester, MN 55905

Lee Aase is manager of Syndication and Social Media for Mayo Clinic. His team’s focus is developing quality medical news resources for mainstream media, and using social media applications to create more in-depth, extended relationships directly with key stakeholders. You can see examples of Mayo Clinic’s social media offerings through the Mayo Clinic News Blog at http://newsblog.mayoclinic.org/ or at Sharing Mayo Clinic, http://sharing.mayoclinic.org/.

By night, Lee is Chancellor of Social Media University, Global (SMUG), a free online higher education institution that provides practical, hands-on training in social media for lifelong learners. Visit SMUG at http://social-media-university-global.org

Prior to joining Mayo Clinic in 2000, Lee spent more than a decade in political and government communications at the local, state and federal level. He received his B.S. in Political Science from Mankato (Minn.) State University in 1986.

Thursday, February 25th • 12 noon @ Creative Memories

REGISTRATION FOR THIS EVENT IS CLOSED

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Directions to Creative Memories

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Lunch Provided by Panera Bread.