Why UX Matters: The Chips and Pickle Story – Dean Schuster

Dean has been a champion of simplicity and clarity online since the early days of the web. As the founder and partner of truematter, a user experience strategy firm, Dean has been advocating for user-centered digital products his entire career. He oversees truematter’s UX practice, leading strategic engagements for innovative regional organizations as well as the Fortune 100.

Dean’s work has always included researching, prototyping, and testing digital products with real users. He regularly speaks, writes, and teaches on experience design, user experience strategy, usability, user research, content strategy, and building UX-focused teams.

It’s not all UX all the time (even though it’s close). Dean is also an avid ultra-marathoner, reader, and traveler.

In his discussion on Why UX Matters: The Chips and Pickle Story, Dean will cover topics like: 

• How the smallest design decisions can have a seismic effect business.
• Why digital product teams continually miss the little things.
• Seemingly small interface design quirks that have changed history, caused mass panic, otherwise upended society, and completely ruined his sandwich. 

You’ll come away from his talk with a strong sense of purpose in the smallest details of your work, energized and ready to fight the good fight.

Come with questions and be ready to dive in!

VENUE: Zoom. The meeting link will be emailed along with your registration information.

LUNCH: Jules’ Bistro will be sponsoring lunch for the webinar. You can go to Jules’ between 10AM and 1PM on Thursday, October 8th to receive 20% off your meal. After registering a code will be sent to you via email to show at checkout.